
By Ellie Johnson, Editor, Outdoors This Week
Are you familiar with
Outdoors This Week? Back in March of 2010, when I was hired by Sudbury Valley Trustees, one of my first assignments was to work on this new concept – a free weekly newsletter that would be distributed via email, listing outdoor activities in the western suburbs of Boston. We planned to list not only
our own activities and events, but those of other outdoor organizations in the area.
Our first edition went out on March 17, 2010, with 10 participating organizations. In addition to bicycling, hiking, birding and the like, we also included meetings, classes and speakers on topics related to outdoor activities. Last summer, we added a section on Eating Locally, each week featuring a local farm or farmers’ market, in support of local agriculture and the “locavore” movement.
From its modest beginnings, Outdoors This Week has become a huge success. Starting with a couple hundred subscribers, we recently passed the 900-subscriber mark. Our participating organizations now number nearly 30. We’ve received much positive feedback from both subscribers and participating organizations, who say people are finding out about their events through OTW.
We are looking forward to a year of further growth and acquainting more folks with all the great opportunities offered in our region.